Music agency “Urban Lys” provides promotion, management and production services for artists, festivals and special cultural projects: marketing support, photography by Urban Lys Photos, video content, social media communication, press support. “Urban Lys” also works on export and promotion of the best Ukrainian music abroad.

Founded in Ukraine in 2017 “Urban Lys” is an organisation with multi-vector activities: from its own cultural projects aimed at developing and promoting Ukrainian culture and introducing current European music to Ukrainian listeners, to commercial services created at the request of musicians and cultural organisations/projects.

Mission

All the diverse activities of the agency “Urban Lys” aimed at the implementation of the following main missions:

  • sharing ideas of multiculturality and diversity;
  • promoting of Ukrainian music and cultural heritage abroad;
  • increasing the export potential of Ukrainian artists;
  • promoting of actual European and global music in Ukraine.

Nowadays

Currently based in Berlin in the terms of the full-scale russian invasion to Ukraine, the agency continues to work actively with the Ukrainian, German and international music scene.

After the successful tour of Hans Lüdemann Trio Ivoire in Ukraine, organised by “Urban Lys” for the festival “Jazz Bez with Marek” in 2019, the agency has established a good professional relationship with the world famous balafonist Aly Keïta. Since 2023 “Urban Lys” is proud to represent Aly Keïta, providing his artistic management and promoting his art around the globe.

“Urban Lys” has a wide network of partners in different places of the world and Ukraine. Spreading the idea of freedom and creativity, supporting the resilience and cultural subjectivity of Ukraine, we remain committed to the principles of professionalism, responsibility and human rights values.

Team

Founder and CEO of the agency Olha (Ola) Kovalevska is a promoter, journalist, photographer and multi-skilled manager with more than 20 years of experience in the music and media industry, author of various art projects and cultural initiatives, member of the European Folk Network since 2024. 

The agency team is a “construction set” that is assembled in a proper configuration, depending on the scale, direction and geography of the project. We also involve a large number of partners and contractors for the highest quality and most accurate implementation of the requests of our clients and projects. We are always open to cooperation with creative professionals who, like us, are in search of true cultural meanings and values.

About the name

“Urban Lys” (“urban fox” in Ukrainian) is a character who, by changing the environment, remains himself, preserves his freedom and achieves his goals. Using the power of natural qualities among the achievements and imperfections of civilization, we combine the global, the deeply local and the universally personal.

 

We thank everyone who went through different stages of development with us and made a valuable contribution to the formation of the agency and the implementation of a common vision of culture.

 

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