In the summer of 2020, the music agency Urban Lys produced and promoted a music video for the German-Ukrainian ethno-jazz ensemble GANNA (Berlin). The video was shot as a part of a large-scale collaboration between the agency and the band, the stages of which included the band’s branding, corporate identity development, creating a stage image, the website, a photo shoot and several promotional campaigns.
The music video embodied the agency’s work towards the image of the vocalist and the overall branding concept of the band GANNA, and also became an additional informational occasion in the communication campaign in support of the band’s debut album.
GANNA is a German-Ukrainian band that combines motifs of Ukrainian ethno and modern European jazz. Music agency Urban Lys carried out extensive work on branding the band, which resulted in the production of a music video for the song “Witer”. The director and cameraman is the well-known Lviv film director Oleksandr Fraze-Frazenko. The clip was presented on YouTube on September 11, 2020. In the first week, the video garnered more than 25,000 views.
One of the brightest images in the video were 4 foxes, which refer the audience to the title of GANNA’s debut album “Dykyi Lys”. Special paper 3D animal masks were created for filming. In the video, “foxes” played the role of fairy-tale robbers, and in the photo shoot they represented 4 musicians of the band, who due to quarantine restrictions could not come to Lviv to take part in filming. The joint concept of shooting the video and the image photo session was supported by the basic elements of the main character’s image, as well as the images of other characters who appeared in videos and photos in brand clothes, carefully created and partially selected by professional stylist Hontar.
The filming was attended by a professional video production team, dancers, actors and well-known artists in the Lviv community, as well as real employees of Ukrposhta, at the central office of which one of the scenes was filmed.
Production team of the music video WITER:
Produced by Music agency “URBAN LYS” (Olga Kovalevska, Yura Mihaylovskiy, Marta Bodnar)
Filmed by OFF Laboratory: Oleksandr Frazé-Frazénko, Olenka Yankovska
Bird Girl – Ganna Gryniva
Boy – Marian Radkowski
Post Office Head Chief – Oles Dzyndra
Fox Couple: Yura Mihaylovskiy, Marichka Kit
Fox Dancers: Yura Yuskiv, Marichka Kit, Olena Bas-Kondera
Post Office visitors: Svitlana Psiota, Kateryna Psiota, Tanya Kryklya, Yeva Saya
Stylist: Olha Hontar
Many thanks to the clothes brands: Hontar / Atelier Z / правда,б / Olga Steblak
Make Up: Nastya Matiyashyk
A Fox bus: Taras Pavliv and Old Cars Lviv
Photographer: Tetyana Vilchynska
Aeroshooting: Dmytro Tymoschuk
Fox heads were created by Marta Bodnar, Oleh Danylenko, Vika Trykoza, Olga Kovalevska
to Lviv Puppet Theater
to Orest Ilchyshyn
Very Special Thanks
to Lviv main Post office Ukrposhta
and it’s chief Mykola Vasyliovych Rostov
to the collective of the cafe “Pyrizhkova”